Privacy Policy
Effective Date: April 9, 2026
Last Updated: April 9, 2026
Smith Bros Mobile Detailing, Ceramic, Tint & PPF (“Smith Bros,” “we,” “us,” or “our”) operates the website sbmobiledetailing.com and provides mobile auto detailing, ceramic coating, window tint, paint protection film (PPF), and related services throughout San Diego County, California. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, book a service, make a purchase, or otherwise interact with us.
By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.
1. Information We Collect
We collect the following categories of personal information:
Information You Provide Directly
- Contact Information: First name, last name, email address, phone number, and service address when you book an appointment, request a quote, or contact us.
- Payment Information: Credit or debit card details and billing address when you book a service or purchase a gift card. Payment card data is processed directly by our payment processors (Square and Stripe) and is not stored on our servers.
- Vehicle Information: Vehicle type, make, model, and details relevant to your service booking.
- Communications: Messages, questions, and other information you provide when you interact with our AI-powered booking assistant (Bookster) or contact us by phone, email, or through our website.
- Gift Card Purchase Information: Purchaser and recipient names, email addresses, mailing addresses, and payment details when you purchase a gift card through our website.
Information Collected Automatically
When you visit our website, we automatically collect certain information through cookies, pixels, and similar tracking technologies deployed via Google Tag Manager, including:
- Device and Browser Information: IP address, browser type and version, operating system, device type, and screen resolution.
- Usage Data: Pages visited, time spent on pages, referring URLs, click behavior, and navigation paths.
- Location Data: Approximate geographic location based on your IP address.
Tracking Technologies on Our Website
We use Google Tag Manager to deploy the following tracking technologies:
- Google Analytics: Collects website usage and performance data to help us understand how visitors interact with our site.
- Google Ads Conversion Tracking: Measures the effectiveness of our advertising campaigns by tracking actions taken after clicking an ad.
- Google Ads Remarketing Tags: Enables us to show relevant advertisements to you on other websites across the Google Display Network based on your prior visits to our site.
- Meta Pixel (Facebook/Instagram): Transmits browsing activity data to Meta Platforms, Inc. to measure ad effectiveness and enable targeted advertising on Facebook and Instagram based on your activity on our site.
- Fieldd Tracking Script: Supports the functionality of our online booking platform.
- Gift Up Tracking Tags: Supports gift card functionality and transaction tracking on our website.
2. How We Use Your Information
We use your personal information for the following purposes:
- Providing Services: Processing bookings, scheduling appointments, delivering the services you request, and processing payments.
- Communications: Sending booking confirmations, appointment reminders, service follow-ups, and responding to your inquiries.
- Marketing (With Your Consent): Sending promotional emails and SMS text messages about our services, special offers, and updates through Klaviyo. You will only receive marketing communications if you have opted in at the time of booking or through another consent mechanism.
- Advertising: Displaying relevant advertisements to you across the web and on social media platforms based on your visits to our website (via Google Ads remarketing and Meta Pixel).
- Website Improvement: Analyzing website traffic and user behavior through Google Analytics to improve our site’s performance and user experience.
- Gift Card Fulfillment: Processing gift card purchases and delivering gift cards to recipients.
- Legal Compliance: Complying with applicable laws, regulations, and legal obligations.
3. How We Share Your Information
We do not sell your personal information. We share your personal information only with the following categories of service providers who process data on our behalf to support our business operations:
Service Providers
Each of these providers is contractually obligated to use your information only to provide services on our behalf and in accordance with applicable privacy laws.
We may also disclose your information if required by law, to respond to legal process, to protect our rights or the safety of others, or in connection with a merger, acquisition, or sale of assets.
4. Advertising and Your Choices
Some of the tracking technologies on our website share your browsing data with third-party advertising platforms (Google and Meta) for the purpose of cross-context behavioral advertising — meaning ads may be shown to you on other websites and platforms based on your activity on our site.
How to Opt Out
- Google Ads Settings: You can manage your Google advertising preferences at adssettings.google.com.
- Meta Ads Settings: You can manage your Meta advertising preferences in your Facebook or Instagram account settings.
- Browser Settings: You can configure your browser to block or delete cookies. Note that blocking cookies may affect website functionality.
5. Email and SMS Marketing
If you consent to receive marketing communications at the time of booking or through another opt-in mechanism, we may send you promotional emails and SMS text messages through Klaviyo.
- Every marketing email includes an unsubscribe link. We will process your unsubscribe request within 10 business days.
- Our marketing emails are sent from Smith Bros Mobile Detailing, 1335 Descanso Ave, San Marcos, CA 92069.
SMS Text Messages
- By opting in to SMS marketing, you consent to receive recurring automated marketing text messages from Smith Bros Mobile Detailing at the phone number you provided. Consent is not a condition of any purchase.
- Message frequency varies. Message and data rates may apply.
- You can opt out at any time by replying STOP to any text message. We will process your opt-out request within 10 business days.
- For help, contact us at luke@sbmobiledetailing.com or call (760) 310-1532.
- SMS opt-in data and consent status may be shared with our messaging service provider (Klaviyo) and phone carriers solely for the purpose of delivering text messages.
6. Data Retention
We retain your personal information for the duration of your relationship with us and as necessary to comply with legal obligations such as tax record-keeping requirements. If you would like us to delete your personal information, please contact us at luke@sbmobiledetailing.com and we will process your request, subject to any legal obligations that require us to retain certain records.
7. Your California Privacy Rights
As a California resident, you have the following rights under California law:
Right to Know and Access
You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete
You have the right to request that we delete your personal information, subject to certain legal exceptions (such as retaining transaction records for tax compliance).
Right to Opt Out of Sharing
You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising. To exercise this right, contact us using the information in the “How to Submit a Request” section below, or use the platform-level controls described in Section 4.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights. You will not receive different pricing, a different quality of service, or be denied service for making a privacy request.
California “Shine the Light” Law
Under California Civil Code § 1798.83, California residents who have an established business relationship with us may request information about whether we have disclosed personal information to any third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes.
How to Submit a Request
To exercise any of these rights, contact us at:
- Email: luke@sbmobiledetailing.com
- Phone: (760) 310-1532
- Mail: Smith Bros Mobile Detailing, 1335 Descanso Ave, San Marcos, CA 92069
We will verify your identity before processing your request and respond within 45 days.
8. Do Not Track Disclosure
Some web browsers transmit “Do Not Track” (DNT) signals. Because there is no industry-standard interpretation of DNT signals, our website does not currently alter its practices in response to DNT signals.
9. Cookies
Cookies are small text files placed on your device when you visit our website. We use the following types of cookies:
- Strictly Necessary Cookies: Required for core website functionality, including booking forms and payment processing.
- Analytics Cookies: Used by Google Analytics to collect information about how visitors use our site, which helps us improve it.
- Advertising Cookies: Used by Google Ads and Meta Pixel to deliver relevant advertising and measure ad performance. These cookies enable cross-context behavioral advertising as described in Section 4.
- Functional Cookies: Used by Fieldd and Gift Up to support booking and gift card functionality.
You can control cookies through your browser settings.
10. Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Payment card data is processed by PCI DSS-compliant processors (Square and Stripe) and is not stored on our servers or systems. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Children’s Privacy
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child under 16, please contact us at luke@sbmobiledetailing.com and we will promptly delete it.
12. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to read the privacy policies of any third-party websites you visit.
13. Data Breach Notification
In the event of a data breach involving your personal information, we will notify affected California residents within 30 calendar days of discovering the breach, as required by California law (Cal. Civ. Code §§ 1798.80–1798.84).
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically.
15. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Smith Bros Mobile Detailing, Ceramic, Tint & PPF
1335 Descanso Ave, San Marcos, CA 92069
Email: luke@sbmobiledetailing.com
Phone: (760) 310-1532
